Difference between marketing and advertising

Posted By: Sm Adminon: November 22, 2015In: Miscellaneous

Marketing:
Marketing is the method of increasing the customers in order to sell the product or service as much as possible. It helps to satisfy the needs and wants of the customers and also to build long-term relationships.
Advertising:
Advertising is the method; the business organization applies in order to encourage the customers to buy their products. Advertising is given on television, radio, newspapers, magazines etc.
Differences:

Basis	Marketing	Advertising
Definition (www.oxforddictionaries.com)	The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought etc.	The activity or profession of producing advertisements for commercial products or services.
Objectives/Purpose	Some of the objectives of marketing are as follows: increment in sales increment in profit to improve the customer relationships	The objectives of advertising are: Trial Continuity Brand switch Switching back
Synonyms	Commerce, retailing, selling, buying and purchasing	Buildup, publicity, broadcasting, announcement and spread
Antonyms	Buys, earmark, buy	Secret
Punctuations	Eng (UK): / ˈmɑːkɪtɪŋ / Eng (US): / ˈmärkədiNG /	Eng (UK): / ˈadvətʌɪzɪŋ / Eng (US): / ˈadvərˌtīziNG /
Types		The types of advertising are: newspaper magazine radio television directories outdoor and transit direct mail, catalogues, and leaflets online related links
History	The concept of marketing that we now see has more to do with developments during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change driven by technological and scientific innovation.	The History of Advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, It grew rapidly with new technologies, such as direct mail, radio, television, the Internet and smart phones.
Word origin	The word marketing was originated in 1561.	The word advertising was originated in 1751.
Nature	The nature of marketing are: Economic function Legal process by which ownership transfers Interacting business activities Managerial function Social process Based on consumer orientation and satisfaction
Scope	The scope of marketing are: Study of consumer wants and needs Study of consumer behavior Pricing policies Promotion Distribution Marketing control Consumer satisfaction	The scope of advertising are: To target a new customers
Activities perform	The activities involved in marketing include research, advertising, sales, public relations, customer service and satisfaction.	Advertising is done through radio, television commercials, newspapers and magazine ads, flyers, brochures, emails, web advertisements, cold calls to potential customers.
Advantages/Benefits	Its advantages are: helps in the promotion of business enhance brand recognition increase the profits of the business	The major advantages of advertising are: introduces a new product in the market expansion of the market increased sales fights competition enhances good-will educates the consumers elimination of middlemen better quality products supports the salesmanship more employment opportunities reduction in the prices of newspapers and magazines higher standard of living
Disadvantages	Its disadvantages are: increase in cost time consuming	Its disadvantages are: increase in cost time consuming undetermined social values confuses the buyers encourages the sale of inferior products
Example in Sentence	He is been appointed as a marketing manager. The boss is seeking for the marketing plans.	She served as an advertising executive in Coca-Cola Company. Advertising should be done in order to increase the sales and attract customers.